{"id":11343,"date":"2022-06-23T14:25:00","date_gmt":"2022-06-23T12:25:00","guid":{"rendered":"https:\/\/marratxiesviu.es\/pepsico-de-planta-embotelladora-a-espai-cultural\/"},"modified":"2022-06-23T14:25:00","modified_gmt":"2022-06-23T13:25:00","slug":"pepsico-de-planta-embotelladora-a-espai-cultural","status":"publish","type":"post","link":"https:\/\/visitmarratxi.es\/de\/pepsico-de-planta-embotelladora-a-espai-cultural\/","title":{"rendered":"PepsiCo de planta embotelladora a espai cultural"},"content":{"rendered":"<p>A n&#8217;aquest article us contarem breument la hist\u00f2ria de la planta embotelladora PepsiCo ubicada a Marratx\u00ed. 55 anys en els quals en aquest espai s&#8217;han embotellat refrescos i ara s&#8217;ha convertit en un espai sociocultural per als marratxiners.<\/p><h2 class=\"wp-block-heading\">La seva hist\u00f2ria<\/h2><p>El 1963 al carrer de Son Llebre d&#8217;Es Pont d&#8217;Inca l&#8217;empresari basc Luis Kn\u00f6rr Elorza, president de la f\u00e0brica Kas de Vit\u00f2ria va obrir les portes d&#8217;aquesta embotelladora. Gr\u00e0cies al mallorqu\u00ed Jaume Trias, \u00fanic accionista de l&#8217;illa a l&#8217;empresa de begudes, qui va donar un terreny de la seva propietat per a poder construir les instal\u00b7lacions. En aquell moment foren les instal\u00b7lacions m\u00e9s avan\u00e7ades de l&#8217;\u00e8poca.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"277\" src=\"https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/2022-06-23-11_56_51-Marratxi_MARC_A4_CAT.indd-y-10-paginas-mas-Perfil-1_-Microsoft\u200b-Edge.png\" alt=\"\" class=\"wp-image-5732\" srcset=\"https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/2022-06-23-11_56_51-Marratxi_MARC_A4_CAT.indd-y-10-paginas-mas-Perfil-1_-Microsoft\u200b-Edge.png 717w, https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/2022-06-23-11_56_51-Marratxi_MARC_A4_CAT.indd-y-10-paginas-mas-Perfil-1_-Microsoft\u200b-Edge-300x116.png 300w, https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/2022-06-23-11_56_51-Marratxi_MARC_A4_CAT.indd-y-10-paginas-mas-Perfil-1_-Microsoft\u200b-Edge-600x232.png 600w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/figure><\/div><p>A la d\u00e8cada dels noranta la multinacional americana PepsiCo va adquirir la planta, en ella s&#8217;elaboraven refrescos de les marques Pepsi, PepsiMax, 7Up i Kas per a subministrar al mercat balear.<\/p><p>L&#8217;any 2018 l&#8217;empresa va cessar la seva activitat a causa de diferents motius com el baix nivell d&#8217;\u00fas de la seva capacitat, la seva dimensi\u00f3, ja que es va quedar petita la planta, per l&#8217;antiguitat i finalment per la seva ubicaci\u00f3 al ser al centre urb\u00e0 de la poblaci\u00f3 suposava una limitaci\u00f3 t\u00e8cnica i operativa.<\/p><h2 class=\"wp-block-heading\">Actualment<\/h2><p>PepsiCo va donar l&#8217;edifici a l&#8217;Ajuntament de Marratx\u00ed amb l&#8217;\u00fanic requisit que es destin\u00e9s a iniciatives educatives. Marta Puyuelo, la directora de Relacions Institucionals de PepsiCo va fer el seg\u00fcent comentari en comunicar la not\u00edcia:&#8220; Han estat 55 anys d&#8217;activitat de la planta en qu\u00e8 ens hem sentit un membre m\u00e9s de la comunitat de Marratx\u00ed. Estam contents que les instal\u00b7lacions puguin tornar a obrir les portes per a albergar iniciatives en benefici de la comunitat&#8220;.<\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/image-20.png\" alt=\"\" class=\"wp-image-5734\" width=\"512\" height=\"373\" srcset=\"https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/image-20.png 1024w, https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/image-20-300x218.png 300w, https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/image-20-768x559.png 768w, https:\/\/visitmarratxi.es\/wp-content\/uploads\/2022\/06\/image-20-600x437.png 600w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption>Font: A. Marin, \u00daltima Hora, La planta embotelladora del Pont d\u2019Inca es pos\u00e0 en funcionament l&#8217;any 1963.<\/figcaption><\/figure><\/div><p>Des de l&#8217;Ajuntament van agrair a la companyia aquesta acci\u00f3 i ho van veure com una molt bona oportunitat per a millorar l&#8217;equipament sociocultural del municipi.<\/p><p>Qu\u00e8 us ha semblat aquest article? Si us ha agradat, us animem a compartir-ho a les vostres xarxes socials.<\/p>","protected":false},"excerpt":{"rendered":"<p>A n&#8217;aquest article us contarem breument la hist\u00f2ria de la planta embotelladora PepsiCo ubicada a Marratx\u00ed. 55 anys en els quals en aquest espai s&#8217;han embotellat refrescos i ara s&#8217;ha convertit en un espai sociocultural per als marratxiners. La seva&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[509,545],"tags":[],"class_list":["post-11343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kulturraum","category-pepsico-de"],"_links":{"self":[{"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/posts\/11343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/comments?post=11343"}],"version-history":[{"count":0,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/posts\/11343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/media\/9579"}],"wp:attachment":[{"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/media?parent=11343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/categories?post=11343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visitmarratxi.es\/de\/wp-json\/wp\/v2\/tags?post=11343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}